Technology and security · Puerto Rico · In production
IT Services & Security
A website isn't a business card. It's an acquisition channel — and this one brought in a municipal client through organic search.
Video of the system in production
The business
IT Services & Security is a technology and security company in Puerto Rico. Alan Ramos, founder of Nerigma, is its Director of Operations — and that dual position is part of the case, not a footnote: the system was built from the inside, by someone who lives the operation every day.
How it was breaking
Most businesses in Puerto Rico have one of two things: nothing, or a pretty page nobody finds. Both cost the same in results. The difference between a site and an acquisition channel isn't the design — it's whether it's built to show up when someone searches for what you sell.
What was built
SEO architecture from the first file
Not as a layer added at the end. Per-page metadata, structured data so the search engine understands what kind of business it is, and a sitemap that maintains itself.
Real end-to-end measurement
Analytics and campaign pixel installed from day one, because a site that isn't measured is a site you can only have opinions about.
WhatsApp call to action
Which is where the local customer actually responds. Not a form that lands in an inbox nobody opens.
Performance first
Built on Next.js with its weight watched, because half the visits come from a phone with spotty signal.
The purpose
Turn the site from an expense into a channel.
What it's for
Bring in customers nobody went out to find.
And they did: the measurable result of this project is a municipal client who arrived through organic search. Not from a cold call, not from a paid ad, not from a known contact. They arrived because they searched and the company was there.
The long-term goal
So acquisition stops depending on the owner's calendar.
A business that only grows when the owner goes out looking for customers has a ceiling, and that ceiling is his hours. A channel that works at night, on Sundays and while the operation is busy operating moves that ceiling. From there, whatever is built on top — campaigns, content, automated response — has something to stand on.
At a glance
- Sector
- Technology and security · Puerto Rico
- What it is
- Acquisition-oriented web platform
- Scope
- SEO architecture · structured data · analytics and pixel · WhatsApp conversion
- Result
- Municipal client acquired through organic search
- Stack
- Next.js
- Status
- In production